By the Numbers: Making MarTech Work
Broadcast Date: July 22, 2021 at 3 PM ET
Numbers don’t lie, but making sense of your marketing metrics can be a real challenge. That’s mostly because vendors for sales and marketing software use their own mechanisms for tracking engagement. And then there are the cloud platforms, which tend to change their policies without much notice. What’s a marketer to do? Check out this episode of DM Radio, as host @eric_kavanagh interviews an all-star cast of experts: Justin Keller, Terminus; Beth Gostanian, Vidmob; Steffen Schebesta, Sendinbue; and Christina Mautz, Moz.
Host:
Eric Kavanagh
CEO at The Bloor Group
Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.
Guests:
Auseh Britt
Vice President, Growth Marketing at Terminus
Bethany Gostanian
VP, Product at VidMob
Steffen Schebesta
CEO at Sendinblue Inc
