Guessing Wrong: Marketing Lessons of 2020 in Hindsight

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Guessing Wrong: Marketing Lessons of 2020 in Hindsight

October 28, 2021 Podcast Archives 0

Original Broadcast Date: October 28, 2021

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Last year wasn’t a blip; it wasn’t a trend; it wasn’t an aberration; it was a reset. Practically everything changed, and we may not fully understand how for years. That’s not soon enough for marketers, who need to find creative ways to get the word out. One key lesson, according to visionary Mark Schaefer? Humility!

Register for this Virtual Symposium to hear Schaefer offer his take on the “complex cocktail” that can solve the mystery of the new somewhat-normal in marketing. He’ll address several key concerns for marketers, such as consumer fatigue: “Before the Pandemic, about 20% of Americans said they suffered from chronic sleep problems,” he says. “Today it’s 60%! What does that mean for UX when 60% of our customer service people are cranky?”

2:00 ET – Keynote with author and visionary Mark Schaefer
2:20 ET – Perspective Keynote on the state of MarTech (Speaker TBD)
2:40 ET – Lightning Round led by Bloor Group CEO Eric Kavanagh
3:00 ET – Live Broadcast of DM Radio, featuring Schaefer and guests
4:00 ET – Three Deep Dives of MarTech software (Speakers TBD)


Eric Kavanagh
CEO at The Bloor Group

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.


Mark Schaefer
Executive Director at Schaefer Marketing Solutions LLC

Kate Bradley Chernis
Co-Founder and CEO at

Josh Francia
Chief Growth Officer at BlueShift

Phil Ahad
Chief Digital Officer at Toluna