How to Get Noticed by ChatGPT

Broadcast Date: August 14th, 2025 at 3 PM ET

Google built their trillion-dollar empire on keywords, but text is just a thin layer of abstraction that only ostensibly represents the real world. Video is a much different story! With video, modern algorithms from Gong, Otter, Read and other tools can ascertain a whole host of valuable dimensions: confidence of voice, engagement level, thoughtfulness of questions, clarity of answers. In other words, video is killing the SEO star!

Once the mainstay of Internet marketing, Search Engine Optimization is now cratering, especially as ChatGPT and other LLMs provide whole answers to prompts, instead of serving up links. That model is crushing traditional SEO tactics, causing Web traffic on countless sites to plummet. The answer is Generative Engine Optimization (GE), and we’ve cracked the code on how to do that!

Register for this very special episode of DM Radio to hear Host @eric_kavanagh demonstrate how a marketing initiative for the designer of Israel’s Iron Dome revealed the most sought-after secret in the modern business world! He’ll offer explicit advice on how you can get your technology noticed by the engines that are taking over the Internet! He’ll be joined by Tom Augenthaler, The Influence Markters; and Amisha Gandhi of Signal 8.

Audio Only
Podcast Intro
Podcast Replay

Host:

Eric Kavanagh
CEO at The Bloor Group

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

Guests:

Tom Augenthaler
Marketing Consultant

Amisha Gandhi
C-Suite Advisor and Consultant at Signal 8