AI-Native Innovation: Synthetic Market Research and the Future of SaaS

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AI-Native Innovation: Synthetic Market Research and the Future of SaaS

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Broadcast Date: June 4th, 2026

Join this episode of DM Radio as host Eric Kavanagh speaks with Kamila Zahradnickova of Lakmoos and Tim Lidman of Clyde about two distinct but transformative applications of AI.

Learn how Lakmoos uses mathematical simulation models and AI-powered digital twins to help organizations test products, campaigns, and business decisions before launching them in the real world. Next, learn lessons from building and selling ThinkTank to Accenture and why SaaS is evolving – not disappearing – as AI-native applications reshape software design and user experiences. 

Explore how AI is changing everything from market research and customer insights to enterprise workflows and software development.

Audio Only
Interview with Kamila Zahradnickova
Interview with Tim Lidman

Host:

Eric Kavanagh
CEO at The Bloor Group

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

Guests:

Kamila Zahradnickova
CEO of Lakmoos

Tim Lidman
Co-founder / CEO of Clyde