Data Catalogs and the Data Engagement Gap

“Data is a natural resource, but it can be either an asset or a liability,” said Paul Brunet, the Vice President of Marketing for Collibra, during a recent DATAVERSITY® interview. In a new study by CEB (a unit of Gartner), respondents said that 75 percent of marketing functions report only marginal returns on their digital…
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October 19, 2018 0