The Rise of the Composable CDP
Broadcast Date: August 7th, 2025 at 3 PM ET
CDPs have long promised unified, personalized marketing, but legacy systems often create new data silos, slow implementation, and lock-in. Join this episode of DM Radio as host Eric Kavanagh interviews Adam Greco, Product Evangelist at Hightouch to explore a disruptive new approach: the composable CDP.
By operating directly on top of the data warehouse and embracing a zero-copy, warehouse-native architecture, Hightouch eliminates redundancy and empowers marketers with real-time access to trusted data, no engineering tickets required.
Learn how this model fosters collaboration between data and marketing teams, enhances privacy compliance, reduces vendor lock-in, and sets the stage for scalable AI-driven personalization. Whether you’re tired of bloated martech stacks or simply seeking smarter customer engagement, this conversation will reshape how you think about CDPs.
Host:
Eric Kavanagh
CEO at The Bloor Group
Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.
Guests:
Adam Greco
Product Evangelist at Hightouch
