“Data is a natural resource, but it can be either an asset or a liability,” said Paul Brunet, the Vice President of Marketing for Collibra, during a recent DATAVERSITY® interview. In a new study by CEB (a unit of Gartner), respondents said that 75 percent of marketing functions report only marginal returns on their digital…
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Original Air Date: October 18, 2018 The Guests Sean Zinsmeister, ThoughtSpot Gary Ornstein, Yellowbrick Alan McKellar, Rogue Wave About the Discussion The term “data-driven” has become a rallying cry for most businesses in the information economy. But a more accurate concept might be “analytics-driven.” Indeed, if data isn’t providing good analytics for an enterprise, there’s…
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Original Air Date: October 11, 2018 The Guests Christopher Bergh, DataKitchen; Paul Medaille, SAP; Will Davis, Trifacta; About the Discussion Data professionals know from hard experience that quality is as quality does. Almost no data set is perfect, which is why metrics for data quality invariably allow for some percentage of bad data. The…
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Original Air Date: October 4, 2018 The Guests Dan Erasmus, TimeXtender Loretta Mahon Smith, IBM About the Discussion President Dwight D. Eisenhower once quipped: “I’ve always found that plans are useless, but planning is indispensable.” His point was that the planning process itself yields many benefits, even if plans need to change when reality strikes.…
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How can analysts ask all the questions they need and act upon this information in minutes, as it flows through Data Warehouses? As a legacy technology sometimes considered too slow for the modern Big Data and Real-Time Analytics world, what role do Data Warehouse have in enterprises today? In a recent DATAVERSITY® interview and DMRadio…
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